SUN WISE is a solar technology brand committed to accessible, clean energy. While their panels were competitively priced and technically strong, the brand lacked a digital identity and sales alignment — particularly with regional distributors of construction and energy-efficient materials. Their goal was to increase B2B traction and establish credibility in a crowded, price-sensitive market.

Our mission:

• Create a recognizable, future-forward brand with cross-market appeal
• Design a campaign ecosystem that speaks to both end users and distributors
• Connect SUN WISE to regional B2B buyers with a value-led proposition
• Highlight the long-term material and energy savings (15% reduction advantage)

We crafted a clean, sun-smart visual identity paired with a scalable B2B messaging system — tailored to attract eco-conscious distributors, builders, and architects. The campaign focused on solar savings, long-term ROI, and the visual beauty of modern photovoltaics.

Key strategy elements:

• Visual System & Branding
  Designed a modular identity using gradients, solar grid patterns, and sharp minimal typography — blending clarity with warmth. Built flexible templates across print, digital, and social assets.
• Distributor-Focused Sales Kits
  Developed sleek digital brochures and physical leave-behinds with ROI calculators, side-by-side comparison visuals, and regional installation stats. Created a dedicated distributor portal for quick quotes and tech sheets.
• “Material Intelligence” Campaign
  Crafted a slogan-driven campaign — “Built Bright. Lasts Light.” — focused on material quality, low-carbon savings, and panel durability. Executed across web, print ads, and in-store signage.
• Web Refresh & Interactive Tools
  Redesigned the website to support distributor lead generation and education. Added interactive ROI/savings calculator and a map-based store locator to improve conversion and UX.

• “From sun to store shelf — we turned energy savings into a selling point.”
• Signed 22 new regional material distributors within 4 months
• Enabled up to 15% average savings for clients through bundled installation kits
• Boosted inbound distributor inquiries by 3.4× after campaign rollout
• in 3 new LATAM regions with a translated sales system
• Reduced friction in quoting and onboarding via a digital toolkit

We sold more than panels — we sold a future. Framing solar as both aspirational and practical helped deepen interest across buyer types.

• Speak distributor, not just design.
• We made sure every ad, toolkit, and web asset served a sales goal — while still elevating the brand.
• Web isn’t just digital — it’s physical.
• Our web brand carried seamlessly into signage, materials packaging, and even hardhat stickers. Consistency created trust.

SUN WISE proves that clean energy branding doesn’t have to be sterile. By focusing on materials, margins, and meaningful storytelling, we helped position them as a serious player in solar — trusted by distributors, loved by users, and ready for scale.