NeuroLight, founded by Svetlana, emerged as a mental health technology startup with innovative neurofeedback technology for stress management and burnout prevention, but lacked cohesive brand identity and systematic digital marketing strategy. Despite having groundbreaking technology, they faced challenges with user acquisition, corporate partnerships, and converting website visitors into paying clients in the competitive mental health tech market.

Our mission:

• Transform scattered digital touchpoints into cohesive, trust-building web experience
• Design conversion-optimized funnels guiding visitors from awareness to enterprise partnerships
• Create visual system balancing clinical credibility with human warmth and accessibility
• Establish NeuroLight as the go-to solution for corporate mental health and burnout prevention
• Build systematic approach to B2B sales in the healthcare technology sector

NeuroLight’s strength lay in their innovative neurofeedback technology and founder Svetlana’s vision for accessible mental health solutions. We built a brand identity that communicated scientific credibility while maintaining approachable, human-centered design that would resonate with both individual users and corporate decision-makers.

Key strategy elements:

• Clinical-Friendly Visual Identity Developed sophisticated design system using calming blues and whites, clean typography, and neuroscience-inspired graphics. Visual language balanced medical credibility with approachable wellness aesthetics to build trust with healthcare professionals and HR executives.
• Conversion-Optimized Website Architecture Redesigned user journey with separate pathways for individual consumers and enterprise clients. Created dedicated landing pages for corporate partnerships, case studies showcasing burnout reduction results, and streamlined demo request processes.
• Educational Content Strategy Developed comprehensive content library explaining neurofeedback science, burnout prevention benefits, and ROI calculations for corporate wellness programs. Created white papers, webinar series, and interactive stress assessment tools to position NeuroLight as thought leader.
• Enterprise Sales Enablement Built B2B-focused marketing materials including corporate wellness program proposals, ROI calculators, and implementation case studies. Created systematic lead nurturing workflows for enterprise prospects with longer sales cycles.

“From fragmented startup to trusted mental health partner — NeuroLight built systematic growth in the corporate wellness market.”

• Website Performance: Increased conversion rate from visitor to demo request by 240% through optimized user journey design
• Enterprise Pipeline: Generated 15 qualified corporate leads within 6 months through targeted B2B marketing campaigns
• Brand Credibility: Secured partnerships with 3 mid-size companies for employee wellness pilot programs
• Content Authority: Published 12 educational pieces generating 8,500+ organic website visits from healthcare professionals
• Sales Efficiency: Reduced average sales cycle from 4 months to 2.5 months through systematic lead nurturing processes
• User Growth: Achieved 180% increase in individual user signups through improved onboarding experience

• Healthcare technology requires dual credibility strategies. Success came from balancing scientific validation with human-centered design that made complex neurofeedback technology feel accessible and trustworthy.
• B2B mental health sales need extensive education. Corporate decision-makers required comprehensive ROI data, implementation case studies, and peer validation before investing in employee mental health technology.
• Founder story amplifies mission credibility. Svetlana’s personal vision and expertise became crucial trust-building elements, especially in early-stage technology adoption conversations.
• Systematic funnels enable startup scaling. Creating repeatable processes for lead generation, nurturing, and conversion allowed NeuroLight to grow predictably without proportional increases in sales overhead.