MY BILLIE emerged in a razor industry built on feel-bad body pressures and products designed for men but marketed to women at premium prices. The brand challenged this broken system by creating feel-good body products that celebrate choice — supporting both smooth shaves and proudly fuzzy pits. They needed breakthrough creative that would communicate this revolutionary “your body, your choice” philosophy to women tired of being shamed for their natural bodies.

Our mission:

• Create bold visual identity challenging traditional beauty advertising conventions
• Develop 3D animated content that feels authentic, relatable, and highly shareable
• Position MY BILLIE as the progressive choice for confident, modern women
• Build distinctive brand recognition through innovative animation style and inclusive storytelling
• Transform commodity razor marketing into cultural conversation

MY BILLIE’s opportunity lay in rejecting perfectionist beauty standards — we amplified this through 3D animation campaigns celebrating real bodies, diverse experiences, and genuine self-care moments that traditional razor advertising avoided.

Key strategy elements:

• Inclusive 3D Character Design Developed diverse character library featuring different body types, ethnicities, ages, and skin textures. Each character designed with realistic proportions and natural movements celebrating authenticity over airbrushed perfection.
• Kinetic Typography & Motion Systems Created dynamic type system moving with shaving motion rhythms — letters that glide, flow, and dance across screens, reinforcing the smooth MY BILLIE product experience through visual metaphor.
• Scenario-Based Real-Life Storytelling Animated genuine moments: preparing for dates, getting beach-ready, enjoying self-care rituals. Each scenario crafted to feel relatable rather than aspirational, showing real women in real situations.
• Social-First Modular Animation Designed flexible 3D assets repurposable across Instagram Stories, TikTok, YouTube Shorts, and traditional advertising. Maintained visual consistency while adapting to each platform’s unique format requirements and audience behaviors.

“From bathroom routine to cultural statement — MY BILLIE redefined what personal care advertising could represent.”

• Content Performance: Achieved 850K+ total views across Instagram, TikTok, and YouTube within campaign launch period
• Engagement Growth: Increased social media engagement rate by 45% through authentic representation and inclusive messaging
• Community Response: Generated 2,400+ user-generated content posts using campaign hashtags and brand themes
• Brand Partnerships: Secured collaborations with 3 micro-influencers who aligned with brand values after campaign exposure

• Animation enables authentic inclusion without live-action constraints. 3D medium allowed representation of diverse body types, skin textures, and real scenarios that traditional photography often struggles to capture authentically or sensitively.
• Authenticity resonates across demographics. Commitment to showing real bodies and genuine scenarios attracted women beyond initial target audience, creating broader cultural conversation about representation in beauty advertising.
• Platform-native creativity multiplies content impact. Rather than single hero videos, we built modular animation systems that could be remixed for different platforms, quadrupling content output while maintaining consistent brand voice.
• Cultural relevance drives premium positioning. By addressing real women’s experiences and challenging beauty standards, MY BILLIE transformed from commodity razor brand into cultural voice with premium market position.

Through thoughtful 3D animation celebrating real women and authentic moments, MY BILLIE established a visual language that competitors continue attempting to replicate. The campaign transcended traditional product marketing to spark cultural conversations about representation, authenticity, and body positivity in beauty advertising, positioning MY BILLIE as both premium product and progressive cultural voice in the personal care market.