DORNBECK is an online retailer specializing in women’s and men’s underwear, nightwear, and homewear from multiple brands and manufacturers. Despite offering immediate delivery on most items and continuously expanding their product range, the brand struggled with differentiation in the competitive intimate apparel e-commerce market and lacked a cohesive strategy to build customer loyalty and brand recognition.

Our mission:

• Position DORNBECK as the trusted destination for premium intimate apparel online
• Create compelling e-commerce experience that builds confidence in intimate product purchases
• Develop brand identity that balances professionalism with comfort and accessibility
• Build customer retention strategies including newsletter engagement and repeat purchase programs
• Establish competitive advantage through inventory management and delivery speed

DORNBECK needed to transform from generic online retailer into a trusted intimate apparel destination. We positioned them as the reliable choice that combines extensive selection with professional service and fast delivery.

Key strategy elements:

• Trust-First E-commerce Design Developed clean, professional website design that makes intimate apparel shopping comfortable and confident, emphasizing size guides, detailed product information, and discreet packaging.
• Multi-Brand Curation Strategy Positioned DORNBECK as expert curators who select quality brands across different price points, making them the one-stop destination for intimate apparel rather than single-brand competitor.
• Inventory & Delivery Excellence Leveraged immediate delivery capability as core differentiator, building marketing campaigns around convenience and reliability that larger retailers couldn’t match.
• Customer Retention Programming Developed newsletter strategy and loyalty programs that keep customers engaged with new brand introductions, seasonal collections, and exclusive early access to products.

“From generic online shop to intimate apparel authority — DORNBECK made personal shopping personal again.”

• Curated product range from 25+ established intimate apparel brands
• Achieved 92% immediate delivery rate on available inventory
• Built email subscriber base of 8,500+ engaged customers with 28% open rates
• Increased average order value by 45% through strategic product bundling
• Generated 38% repeat purchase rate within 12 months of first order
• Maintained 4.7/5 customer satisfaction rating across review platforms
• Grew monthly website traffic by 180% through SEO and retention marketing

• Trust drives intimate apparel sales. Professional presentation, detailed sizing information, and discreet packaging overcame customer hesitation about online underwear purchases.
• Multi-brand approach builds authority. Curating selection from various manufacturers positioned DORNBECK as knowledgeable experts rather than just another retailer.
• Fast delivery becomes competitive moat. Immediate shipping capability attracted customers from larger retailers with longer delivery times, especially for essential items.
• Newsletter drives recurring revenue. Regular communication about new brands and seasonal collections kept DORNBECK top-of-mind for intimate apparel needs.
• Customer education increases satisfaction. Comprehensive sizing guides and product descriptions reduced returns and built confidence in online intimate apparel shopping.