DAKO is a professional music studio in Barcelona dedicated to promoting small and emerging artists. Despite having state-of-the-art equipment and a skilled professional team, the studio struggled with brand recognition in Barcelona’s competitive music scene and lacked a cohesive strategy to attract independent artists while building sustainable rental business.

Our mission:

• Position DAKO as Barcelona’s go-to studio for emerging and independent artists
• Create compelling brand identity that resonates with underground music community
• Develop rental strategy that makes professional recording accessible to small artists
• Build artist network and community around DAKO’s collaborative philosophy
• Establish sustainable business model supporting both studio operations and artist development

DAKO needed to differentiate from expensive commercial studios while establishing credibility with serious independent artists. We positioned them as the authentic alternative that combines professional quality with grassroots community spirit.

Key strategy elements:

• Underground Authenticity Branding Developed raw, industrial visual identity using bold typography, urban color palette, and street art-inspired elements that speak to independent artists while maintaining professional credibility.
• Community-First Positioning Shifted from traditional “rental studio” to “artist development hub,” emphasizing collaborative environment where emerging artists can access professional resources and connect with like-minded creators.
• Flexible Access Strategy Created tiered rental options including hourly sessions, full-day packages, and artist development programs that make professional recording accessible to independent musicians with limited budgets.
• Professional Team Integration Highlighted experienced sound engineers and producers as collaborative partners rather than just service providers, offering mentorship alongside technical expertise.

“From empty studio to Barcelona’s underground music hub — DAKO made professional recording accessible to every artist.”

• Worked with 35+ independent artists across diverse genres in first 18 months
• Achieved 65% studio booking rate with average 4-hour session length
• Built community of 120+ artists through networking events and collaborative sessions
• Helped produce 15+ independent releases that gained local radio play
• Generated €45K+ annual revenue through diversified rental and development programs
• Established 3 artist residency programs supporting long-term creative projects
• Built social media following of 2,800+ engaged Barcelona music community members

• Community builds better than advertising. Word-of-mouth referrals from satisfied artists generated 70% of new bookings, proving authentic relationships outperform traditional marketing.
• Flexible pricing opens markets. Offering hourly rates and package deals made professional recording accessible to artists who previously couldn’t afford studio time.
• Professional team becomes selling point. Highlighting experienced engineers and producers attracted serious artists seeking mentorship alongside recording services.
• Networking events create recurring revenue. Monthly artist meetups and showcase nights built community while generating additional bookings from artists who met and decided to collaborate.
• Artist success drives studio reputation. Supporting artists who gained recognition created positive feedback loop that attracted higher-quality projects and referrals.

DAKO proved that music studios can thrive by serving the independent artist community with authenticity and accessibility. By combining professional equipment with grassroots community spirit, we transformed a traditional rental facility into Barcelona’s essential hub for emerging musical talent. The success demonstrates that supporting small artists creates sustainable business while contributing to the city’s vibrant underground music scene.