CRUMZ operated as a small artisan bakery specializing in handcrafted cookies and sweets, but lacked professional brand identity and packaging systems needed to expand beyond direct sales. They wanted to establish wholesale partnerships with local restaurants and cafés but needed cohesive branding that would represent their quality standards on retail shelves and café display cases.

Our mission:

• Develop artisan brand identity that communicates handcrafted quality and local heritage
• Create packaging system suitable for both individual retail sales and bulk wholesale orders
• Design brand materials that help secure partnerships with restaurants and local cafés
• Establish CRUMZ as trusted supplier of premium cookies and sweets to local businesses
• Build scalable visual system that maintains artisan authenticity as business grows

CRUMZ’s strength lay in their traditional baking methods and commitment to quality ingredients. We built a brand identity that celebrated artisan craftsmanship while creating professional presentation needed for successful B2B partnerships with local restaurants and cafés.

Key strategy elements:

• Artisan Heritage Brand Identity Developed warm, approachable visual system using hand-drawn typography, craft paper textures, and illustrated elements that communicated homemade quality. Logo design balanced professional presentation with artisan authenticity for wholesale credibility.
• Flexible Packaging Architecture Created modular packaging system including individual cookie bags, bakery boxes for café display, and bulk packaging for restaurant orders. Used kraft paper materials with custom stamps and labels that maintained artisan aesthetic across different formats.
• Wholesale Sales Materials Designed professional catalog showcasing product range, ingredient sourcing, and pricing sheets for restaurant and café partnerships. Created branded delivery boxes and invoice materials that reinforced professional business operations.
• Local Partnership Strategy Developed brand presentation materials highlighting CRUMZ’s local ingredients, traditional methods, and flexible ordering systems. Created sample packages and partnership proposals specifically designed for café and restaurant decision-makers.

“From kitchen operation to local supplier network — CRUMZ built systematic approach to artisan wholesale baking.”

• Partnership Growth: Secured wholesale agreements with 8 local cafés and 3 restaurants within 6 months of brand launch
• Brand Recognition: Achieved consistent brand presence across 12 local establishments through cohesive packaging system
• Order Volume: Increased weekly production from 200 to 850 individual items through wholesale partnerships
• Retail Expansion: Packaging design enabled placement in 2 local specialty food stores for individual retail sales
• Business Credibility: Professional brand presentation helped secure preferred supplier status with largest local café chain
• Profit Margins: Wholesale packaging system reduced per-unit packaging costs by 35% while maintaining premium presentation

• Artisan brands need professional presentation for B2B success. Restaurant and café owners required cohesive branding and reliable packaging systems to justify featuring CRUMZ products alongside their own branded offerings.
• Flexible packaging enables multiple revenue streams. Modular system allowed CRUMZ to serve individual retail customers, café display cases, and bulk restaurant orders with consistent brand presentation across all formats.
• Local authenticity drives partnership decisions. Emphasizing local ingredients and traditional baking methods resonated strongly with café and restaurant owners seeking authentic local supplier relationships.
• Systematic approach scales artisan operations. Creating repeatable processes for packaging, ordering, and delivery allowed CRUMZ to grow wholesale business without losing handcrafted quality that defined their brand.