Afkha is a handmade pottery studio rooted in tradition, producing timeless ceramic pieces crafted by local artisans. While the work was beautiful, the brand lacked a clear identity, and sales channels were underdeveloped — especially on the B2B side.

Our mission:

• Build a cohesive brand that honors craftsmanship and appeals to modern buyers

• Develop visual identity and packaging that elevates perceived value

• Expand B2B sales — especially to souvenir shops and interior decor retailers

• Introduce a process for managing on-demand, custom orders for art and decor

Afkha’s charm lies in its authenticity — we amplified that through subtle branding, clean storytelling, and sales materials that helped buyers connect to the artisans behind each piece.

Key strategy elements:

• Cultural & Minimal Visual Identity
  Created a brand rooted in natural tones, organic textures, and soft typography — blending Moroccan heritage with a modern, minimalist touch.
• B2B Sales Toolkit
  Developed a catalog system, wholesale pricing sheets, and a sample box strategy for shop buyers. Created custom displays and branded signage for souvenir shops.
• Custom Orders Framework
  Built a streamlined intake process for on-demand art and décor requests — used by interior designers, galleries, and boutique hotels.
• Packaging & Labeling
  Designed eco-friendly tags and wrapping with storytelling cards featuring the name of the artisan, technique used, and care instructions — turning each item into a narrative object.

“From artisan tables to curated shelves — Afkha found its market.”

• Secured partnerships with 15+ boutique souvenir and design shops in 3 countries
• Increased wholesale order volume by 2.8× in 6 months
• Processed 30+ custom art orders for hotels, architects, and collectors
• Built a B2B-ready brand with story-driven materials that convert
• Boosted artisan visibility and brand loyalty with “maker-first” content and packaging

• Craftsmanship deserves scale.
  By building systems that respected handmade timelines, we helped scale without losing soul.
• B2B buyers are human, too.
  Emotional connection — through packaging, story, and presentation — made a huge difference.
• Simplicity wins.
  We didn’t over-design. We let the materials and hands that shaped them speak.

Afkha was a chance to prove that handcrafted doesn’t mean small-time. With clear branding, smart B2B systems, and design that honored the material, we helped turn a quiet studio into a thriving business — without compromising its soul.