Ketnipz—the globally loved doodle brand with a cult following—needed a bold, charming, and character-first animated piece that embodied its unique voice and emotional resonance.

Known for its quirky humor and soft existentialism, the Ketnipz universe is instantly recognizable. This video aimed to amplify that universe through full-frame animation, enhancing brand depth while sparking joy on scroll.

This was all about mood, tone, and identity. Our focus:

• Bring the character to life in a fluid, expressive way

• Match the brand’s voice: slightly surreal, always relatable

• Keep it simple, clever, and endearing—just like Ketnipz itself

• Design for social-native attention spans

We leaned into playful motion design and expressive character animation. The storytelling unfolds with minimal text and rich personality—letting Ketnipz carry the emotion with small movements and subtle timing.

Animation Style:

• Fully 2D, frame-by-frame feel using After Effects

• Minimalist color palette true to the brand’s tone

• Soft textures + subtle gradients to keep it warm, not flat

• Hand-crafted transitions to maintain organic flow

Tone & Rhythm:

• Lighthearted and introspective

• Thoughtfully paced to allow emotional beats to land

• Background track chosen to complement the character’s inner world—whimsical but grounded

This animated piece for Ketnipz was less of a campaign and more of a vibe: a small window into a big heart. With full 2D character animation and a deep alignment to the brand’s emotional tone, the video stands as a compact, high-impact showcase of identity-driven storytelling.