Ópticas Manzano was a traditional optical shop with decades of expertise in vision care, but their brand felt outdated and disconnected from modern consumers. Despite quality service and premium eyewear selection, they struggled with brand recognition and digital presence in an increasingly competitive market dominated by online retailers and chain stores.

Our mission:

• Transform an aging optical brand into a contemporary vision care destination
• Build a strong digital presence that drives both online engagement and in-store visits
• Create a visual identity that balances medical expertise with fashion-forward appeal
• Develop social media strategies that educate, engage, and convert local customers

Ópticas Manzano needed to evolve from a clinical service provider to a lifestyle brand that makes vision care aspirational. We focused on humanizing eye care while maintaining professional credibility.

Key strategy elements:

• Modern Visual Identity
  Developed a clean, sophisticated brand system using optical-inspired geometry, warm professional colors, and contemporary typography that appeals to all age demographics while maintaining medical trust signals.
• Educational Content Marketing
  Created a content strategy focused on eye health education, style guidance, and behind-the-scenes expertise. Positioned the optometrists as trusted advisors rather than just service providers.
• Social Media Ecosystem
  Built Instagram and Facebook presence showcasing frame styling, eye health tips, customer transformations, and the human side of the practice. Developed location-based targeting for community engagement.
• Digital-Physical Integration
  Designed cohesive experiences connecting social media discovery to in-store consultations. Created appointment booking funnels and virtual try-on content that drives foot traffic.

“From neighborhood shop to regional vision care destination — Manzano became the place people choose, not just visit.”

• Grew Instagram following + engaged local followers in 2 months
• Increased in-store appointments by 180% through social media referrals
• Built email list of 2,400+ subscribers with 28% open rates
• Boosted premium frame sales by 160% with style-focused content
• Achieved 4.9/5 Google rating with 200+ reviews through reputation management
• Expanded to second location based on digital demand mapping

• Trust first, style second.
  Medical credibility was non-negotiable. We built fashion appeal on top of established expertise, never at its expense.
• Local community drives growth.
  Hyper-local content and community engagement outperformed broader demographic targeting by 3x.
• Education converts better than promotion.
  Content teaching proper eye care and frame selection generated more qualified leads than traditional advertising.
• Behind-the-scenes builds relationships.
  Showing the optometrists’ personalities and expertise created emotional connections that translated to customer loyalty.

Ópticas Manzano proved that traditional service businesses can thrive in the digital age without losing their authentic identity. By combining medical expertise with contemporary branding and strategic social media presence, we transformed a local optical shop into a regional destination that customers choose for both health and style. The success led to expansion opportunities and positioned Manzano as the premium vision care brand in their market.