Four talented sculptors. One cramped Granada studio. Dozens of rejection letters from Madrid galleries.

María, Fernando, Andrea, and the other María had reached their breaking point. Despite creating exceptional work—ceramics, metal sculptures, mixed-media installations, and innovative stone pieces—they were invisible to the international art world. “Granada might as well be on another planet,” María said during their late-night crisis meeting.

That’s when they approached JOMO. They had raw talent and burning frustration, but needed strategy to break through the art world’s geographic barriers. Together, we transformed their midnight complaints into CRAFTED—a revolutionary platform that flips the traditional gallery-artist dynamic and makes Granada impossible to ignore.

CRAFTED entered an art world notorious for its closed networks and geographic bias. Despite exceptional sculptural talent in Granada, they faced the industry’s core problem: connecting regional artists with international galleries in a system built on reputation, relationships, and proximity to major art centers.

Our mission:

• Transform Granada from art world periphery to recognized sculptural talent hub
• Build direct pipelines between Andalusian artists and high-end international galleries
• Create sustainable workspace model supporting artists while building global connections
• Develop publication strategy positioning CRAFTED as contemporary sculpture authority
• Establish Granada as essential destination for gallery scouts and collectors

CRAFTED needed to flip the traditional art world hierarchy. Instead of artists chasing galleries, we made galleries come to them by positioning Granada’s sculptural scene as the next essential discovery destination.

Key strategy elements:

• Curated Workspace Ecosystem Subscription-based artist studios with built-in documentation, professional photography, and exhibition preparation services.
• Gallery Intelligence Network Direct relationships with acquisition directors at 50+ international galleries through targeted outreach and exclusive previews.
• Authority Publishing Strategy Quarterly publication featuring workspace artists, sculptural techniques, and Granada’s artistic heritage, distributed globally.
• Destination Art Programming Exclusive gallery visit programs bringing international buyers to Granada for studio tours and private viewings.

“From 3 AM frustration to international recognition — CRAFTED made Granada unmissable for serious sculpture collectors.”

• Connected 23 workspace artists with galleries in 8 countries within 18 months
• Facilitated €480,000+ in artist sales through gallery partnerships
• Distributed publication to 350+ galleries and 2,100+ collectors globally
• Hosted 45+ international gallery representatives in Granada studio visits
• Secured representation for 15 artists in London, Berlin, Paris, and New York galleries
• Generated €85,000+ in workspace subscriptions with 3-month waiting list

• Quality over quantity builds trust. Selective curation maintained CRAFTED’s reputation for exceptional talent with galleries.
• Geography became advantage. Granada’s distance from art centers made it a source for “undiscovered” talent galleries couldn’t find elsewhere.
• Publications create authority. The quarterly journal became essential reading, establishing thought leadership beyond workspace provision.
• Relationships trump digital. Face-to-face studio visits converted 85% of visiting gallerists into partnerships.

CRAFTED proved that artistic talent thrives anywhere with proper infrastructure and strategy. By bridging Granada’s sculptural community with global galleries, we transformed regional artists into internationally collected names while repositioning Granada as a serious art destination. CRAFTED now stands as the essential gateway between Andalusian talent and the world’s most prestigious galleries.