Y LISTO started as a small urban coffee shop with exceptional single-origin beans sourced directly from Colombian highlands. While their coffee quality was outstanding, the brand struggled with inconsistent visual identity across touchpoints and lacked the premium positioning needed to compete in the export markets.

Our mission:

• Transform a local coffee shop into a globally recognized premium coffee brand
• Create cohesive visual identity that communicates quality and origin story
• Develop packaging systems that protect product integrity during international shipping
• Build brand assets that work across retail, wholesale, and direct-to-consumer channels

Y LISTO’s strength was their direct relationship with coffee farmers and commitment to quality — we built a brand strategy that made these values visible and compelling to international buyers.

Key strategy elements:

• Premium Brand Architecture
  Developed a sophisticated visual system combining modern  urban design with colorfull contemporary minimalism. Used strong tones, patterns inspired by coffee plants, and typography that balanced tradition with modernity.
• Multi-Channel Packaging Design
  Created distinct packaging lines for takeaway cups, retail bags, wholesale shipments, and gift collections. Each maintained brand consistency while serving specific functional needs — from heat retention to shelf appeal.
• Animated Brand Storytelling
  Produced a series of animated videos showcasing the journey from bean to cup, how to make the perfect coffe at home, and B2B presentations.
• Global Export Strategy
  Built comprehensive brand guidelines, wholesale catalogs, and trade show materials targeting specialty coffee retailers, high-end restaurants, and corporate buyers in North America and Europe.

“From neighborhood favorite to international specialty coffee brand.”

• Export Growth: Secured distribution partnerships in 8 countries across North America and Europe
• Revenue Increase: Achieved 4.2× revenue growth within 18 months through premium positioning
• Brand Recognition: Won 3 international awards and featured in +8 specialty coffee publications
• Retail Expansion: Products now carried in 200+ specialty stores and cafes internationally

• Quality storytelling drives premium pricing.
  By showcasing the craft and origin story through every touchpoint, we justified 40% higher pricing than competitors.
• Consistency across channels builds trust.
  Unified visual language from Instagram posts to shipping boxes created professional credibility that international buyers demanded.
• Animation brings coffee to life.
  Moving graphics showing steam, pouring techniques, and brewing processes performed 3× better than static images across all platforms.
• Packaging is the silent salesperson.
  Investment in premium packaging materials and design directly correlated with increased wholesale orders and shelf placement.

Y LISTO proved that local expertise combined with global brand thinking can compete on the world stage. Through strategic brand positioning, premium packaging design, and compelling visual storytelling, we transformed a single coffee shop into an internationally recognized specialty coffee brand that honors its Colombian roots while appealing to sophisticated global palates.