Burger King Spain and Portugal needed to launch their premium 100% Black Beef line featuring the signature Triple Burger, but faced the challenge of communicating superior meat quality in a fast-food market dominated by convenience messaging. The brand required compelling video content that would elevate their premium offering while maintaining Burger King’s bold, accessible personality for Spanish and Portuguese audiences.

Our mission:

• Create impactful commercial showcasing the premium 100% Black Beef Triple Burger
• Develop video content that communicates meat quality and craftsmanship
• Design classical advertising approach that stands out in cluttered fast-food media landscape
• Position Triple Burger as premium yet accessible indulgence for Spanish and Portuguese markets
• Capture the volcanic intensity and bold flavors through visual storytelling

Burger King’s strength lay in their unapologetic approach to bold flavors and premium ingredients. We created a commercial that celebrated the intensity of 100% Black Beef through dramatic visuals, classical advertising techniques, and storytelling that emphasized the volcanic power of the Triple Burger experience.

Key strategy elements:

• Premium Meat Hero Positioning Developed video narrative that showcased 100% Black Beef as the star ingredient, using close-up cinematography and dramatic lighting to highlight meat quality and cooking process. Classical commercial structure built anticipation through ingredient revelation.
• Volcanic Intensity Visual Language Created visual metaphors connecting the bold Triple Burger experience to volcanic power and intensity. Used dramatic color grading, dynamic camera movements, and sound design that reinforced the premium yet powerful positioning.
• Spanish-Portuguese Market Adaptation Tailored messaging, pacing, and cultural references specifically for Iberian audiences who appreciate both premium food quality and bold flavors. Adapted classical advertising approach to local market preferences and viewing habits.
• Classical Commercial Craftsmanship Employed traditional advertising techniques including hero product shots, appetite appeal photography, and structured narrative arc that builds desire through visual storytelling rather than relying on digital trends or gimmicks.

“From fast-food commodity to premium indulgence — the Triple Burger campaign elevated Burger King’s meat quality perception in Spanish and Portuguese markets.”

• Production Excellence: Successfully delivered high-quality commercial on schedule and budget for Spanish and Portuguese market launch
• Brand Positioning: Enhanced Burger King’s premium meat perception through sophisticated visual storytelling and classical advertising approach
• Market Reception: Commercial contributed to successful product launch with positive reception from target demographic
• Technical Achievement: Demonstrated advanced filming and post-production capabilities through complex food cinematography and volcanic visual effects
• Creative Recognition: Video showcased ability to balance premium product positioning with accessible brand personality
• Portfolio Impact: Established credibility for food and beverage commercial production at premium brand level

Through sophisticated commercial production that balanced premium meat positioning with Burger King’s bold brand personality, the 100% Black Beef Triple Burger campaign successfully elevated fast-food advertising to premium product level. The classical advertising approach, combined with volcanic visual storytelling and cultural market adaptation, demonstrated ability to create compelling food commercials that communicate both quality and excitement to Spanish and Portuguese audiences.