Auraglow developed exceptional bath and body formulations including luxury shower gels and nourishing after-shower treatments, but struggled to communicate their premium positioning through visual identity. The brand needed sophisticated packaging and branding that would differentiate them in the competitive bath and body market while justifying higher price points for discerning wellness consumers.

Our mission:

• Establish Auraglow as a premium bath and body brand commanding luxury pricing
• Develop packaging architecture that reflects product quality and spa-like experience
• Create cohesive brand identity across shower gels, after-shower treatments, and future product lines
• Position brand strategically within the high-end personal care segment while maintaining approachable luxury

• Minimalist Luxury Visual Identity Developed refined aesthetic using elegant serif typography, warm terracotta and cream color palette, and botanical illustration elements. Visual language balanced modern wellness trends with timeless sophistication that resonated with premium bath and body consumers.
• Cohesive Packaging System Created unified packaging architecture featuring clean white tubes with elegant script logomark, terracotta accent bands, and botanical pattern details. Both shower gel and shower polish products share consistent design language while allowing for product differentiation through color coding.
• Premium Material & Finish Strategy Implemented sophisticated palette anchored by warm terracotta, soft cream, and clean whites. Selected premium tube packaging with soft-touch coatings and embossed botanical details that communicated both luxury and natural wellness positioning.
• Brand Guidelines & Photography Direction Designed comprehensive brand system covering product photography with natural lighting, clean surfaces, and shadow play. Created flexible templates that maintained premium aesthetic across all customer touchpoints from e-commerce to boutique wellness stores.

“From bath essentials to ritual luxury — Auraglow elevated daily routines into premium wellness experiences.”

• Premium Market Entry: Successfully launched products at 35% higher price point than mass market competitors
• Retail Placement: Secured partnerships with 12 boutique wellness stores and 3 regional spa chains
• Brand Recognition: Achieved 65% increase in brand awareness within target demographic over 6 months
• Digital Growth: Social media engagement increased by 85% following brand launch and packaging reveal
• Sales Performance: First-year revenue exceeded initial projections by 40% with strong customer retention rates
• Industry Recognition: Featured in Package Design Magazine’s quarterly showcase for innovative beauty packaging

• Premium positioning requires consistent execution across every touchpoint. Bath and body consumers judge quality through packaging feel, pump functionality, and unboxing experience — every detail needed to reinforce luxury positioning.
• Sustainable luxury is the new standard. Eco-conscious packaging materials became competitive advantages when executed with premium quality finishes that maintained luxury perception.
• Modular systems enable efficient brand extension. Creating flexible packaging architecture allowed easy expansion from shower gels to after-shower treatments while maintaining strong brand recognition.
• Wellness consumers value authenticity over flashiness. Understated elegance with natural material cues resonated better than overtly glamorous approaches in the premium bath and body market.

Through sophisticated packaging design, spa-inspired visual identity, and strategic premium positioning, Auraglow successfully established itself as a desirable luxury bath and body brand. The cohesive system elevated everyday shower routines into indulgent wellness rituals, proving that thoughtful branding Through sophisticated packaging design, spa-inspired visual identity, and strategic premium positioning, Auraglow successfully established itself as a desirable luxury bath and body brand. The cohesive system elevated everyday shower routines into indulgent wellness rituals, proving that thoughtful branding can transform personal care products into coveted lifestyle accessories that command premium pricing in competitive markets.can transform personal care products into coveted lifestyle accessories that command premium pricing in competitive markets.