TWOJEYS, founded in 2019 by Joan Margarit and Biel Juste, needed compelling visual content that captured their Route 66-inspired, free-spirited brand essence. As a Gen Z jewelry brand challenging traditional men’s accessories market, they required imagery that conveyed their “wild lifestyle” philosophy while showcasing intricate jewelry details in ways that standard photography couldn’t achieve.

Our mission:

• Create visually striking campaign assets that embody TWOJEYS’ Californian-inspired aesthetic
• Develop hybrid photography/3D technique showcasing jewelry craftsmanship and brand attitude
• Design content that resonates with Gen Z consumers seeking authentic, rebellious luxury
• Establish distinctive visual language differentiating TWOJEYS in the men’s jewelry market
• Produce scalable assets for social media, e-commerce, and brand storytelling

TWOJEYS required a revolutionary visual approach that combined authentic human elements with fantastical 3D environments. We developed a hybrid technique that maintained genuine brand connection while creating impossible-to-photograph scenarios that embody their wild, free-spirited universe.

Key strategy elements:

• Hybrid Reality/3D Technique Combined real hand photography with Cinema 4D rendered jewelry, necklaces, and symbolic elements like snakes, creating surreal brand narratives impossible through traditional photography alone.
• Symbolic Visual Language Integrated rendered snakes and mystical elements that represent transformation, rebellion, and the wild lifestyle philosophy central to TWOJEYS’ brand identity.
• Authentic Human Connection Maintained real hands in compositions to preserve genuine human touch and emotional connection while surrounding them with fantastical rendered environments.
• Route 66 Aesthetic Translation Created visual elements that capture the freedom, adventure, and raw American spirit that inspired the founders’ original Las Vegas to Palm Springs journey.

“From California dreams to visual reality — TWOJEYS’ campaigns now embody the wild spirit that drives their community.”

• Achieved 420% increase in social media engagement across campaign visuals
• Generated 2.1M+ impressions among target Gen Z demographic within 3 months
• Increased website conversion rates by 156% using hybrid campaign imagery
• Built community of 85,000+ followers united by brand’s visual storytelling
• Secured partnerships with 12+ lifestyle influencers drawn to unique aesthetic
• Reduced jewelry photography costs by 55% while improving visual impact
• Created signature visual style adopted across all brand touchpoints

• Hybrid techniques amplify brand storytelling. Combining real human elements with fantastical 3D environments created narratives that pure photography or full CGI couldn’t achieve alone.
• Symbolic elements drive emotional connection. Rendered snakes and mystical imagery resonated powerfully with Gen Z consumers seeking brands with deeper meaning and rebellious spirit.
• Authenticity anchors fantasy. Real hands preserved genuine human connection while allowing creative freedom in surrounding elements, maintaining brand credibility.
• Visual consistency builds community. The distinctive hybrid style became instantly recognizable, helping transform customers into brand advocates who identify with TWOJEYS’ visual universe.
• Production flexibility enables rapid iteration. 3D rendering allowed quick seasonal variations and product launches without expensive reshoot requirements.

TWOJEYS’ visual campaign proved that innovative hybrid techniques can authentically express brand philosophy while creating practical production advantages. By combining real human elements with fantastical 3D environments, we created visual narratives that embody the wild, free-spirited lifestyle that defines TWOJEYS’ community. The campaign success demonstrated how technical innovation can serve authentic brand storytelling, helping transform a jewelry startup into a lifestyle movement that resonates with Gen Z consumers seeking genuine rebellion and self-expression.