REVAMPcar operated as a fragmented network of independent auto parts sellers with no unified brand presence. Individual sellers struggled with credibility, pricing consistency, and customer acquisition. The marketplace lacked professional presentation, making it difficult to compete with established players like AutoZone or advance auto parts retailers.

Our mission:

• Transform scattered sellers into a cohesive, trusted marketplace brand
• Establish premium positioning that justifies higher margins than generic competitors
• Create scalable visual systems that work across digital and physical touchpoints
• Build customer confidence through professional presentation and quality assurance messaging

REVAMP needed to own the “restoration and performance” space — positioning beyond basic replacement parts toward enthusiast and professional mechanic markets. We built a brand that signals expertise, reliability, and automotive passion.

Key strategy elements:

• Automotive Heritage Identity
  Developed a bold, industrial visual language combining classic automotive typography with modern tech aesthetics. Color palette of deep charcoal, electric blue, and premium silver suggests both tradition and innovation.
• Marketplace Unification System
  Created standardized seller profiles, product photography guidelines, and branded packaging materials. Established quality verification badges and seller tier systems to build marketplace credibility.
• Premium Positioning Framework
  Shifted messaging from “cheap parts” to “performance solutions” — targeting car enthusiasts, restoration projects, and professional shops willing to pay more for quality and expertise.
• Digital-First Brand Experience
  Designed comprehensive platform UI/UX, mobile app interface, and seller dashboard systems. Created modular design components that scale across web, mobile, and print applications.

• Trust beats price in automotive.
  Professional presentation and seller verification systems proved more valuable than lowest-price positioning. Customers paid premiums for confidence.
• Sellers needed empowerment, not just platform access.
  Providing branded materials, photography guidelines, and marketing templates transformed individual sellers into brand ambassadors.
• Mobile-first was essential.
  Over 70% of parts searches happened on mobile devices — our responsive design strategy captured this traffic effectively.
• Community drives loyalty.
  Building forums, project showcases, and expert advice sections created engagement beyond transactions.

The branding needed to capture the essence of Luminara’s commitment to quality and innovation, emphasizing their expertise in creating elegant, functional, and sustainable outdoor environments.

• Trust beats price in automotive.
  Professional presentation and seller verification systems proved more valuable than lowest-price positioning. Customers paid premiums for confidence.
• Sellers needed empowerment, not just platform access.
  Providing branded materials, photography guidelines, and marketing templates transformed individual sellers into brand ambassadors.
• Mobile-first was essential.
  Over 70% of parts searches happened on mobile devices — our responsive design strategy captured this traffic effectively.
• Community drives loyalty.
  Building forums, project showcases, and expert advice sections created engagement beyond transactions.
  This included a modern logo, cohesive visual language, and a brand story that resonates with both residential and commercial customers.

REVAMP proved that marketplace brands can command premium positioning through strategic design and seller empowerment. By unifying fragmented sellers under professional brand standards and targeting enthusiast markets, we transformed a commodity business into a destination for automotive excellence — driving both seller success and customer loyalty.