STILLHOUSE is a disruptor in the spirits industry — known for its bold packaging and stainless-steel cans. But while the brand had an edgy look, it lacked deeper cultural resonance and consistent creative direction. Engagement was dipping, and artist partnerships felt disconnected from the product story.

Our mission:

• Reposition STILLHOUSE as a cultural icon in music, streetwear, and creative subcultures
• Develop artist collaborations that go beyond co-signs — into product, packaging, and narrative
• Elevate visual consistency across ads, digital, packaging, and event touchpoints
• Create campaigns that convert hype into purchase behavior — in-store and online

STILLHOUSE already had attitude — we brought coherence, story, and substance to match.

We treated it not just as a bourbon brand, but as a platform for creative rebellion, aligning with musicians, designers, and culture-makers who live outside the norm.

Key strategy elements:

• Creative Culture Collabs
  Built capsule collections with emerging artists — from label design to limited-release product wraps. Drops were paired with mini-docs and behind-the-scenes content, giving each product cultural weight.
• Unified Visual Language
  Refined the visual system — bold typographic grids, deep blacks, red accents, and brutalist layouts. Created modular brand assets for use across physical, digital, and motion campaigns.
• Immersive Pop-ups & Launch Events
  Designed mobile bars, pop-up lounges, and collab booths at festivals (SXSW, Art Basel) — transforming brand awareness into direct engagement.
• Artist-First Digital Campaigns
  Rolled out a series of artist-driven reels, interactive ads, and live sessions — turning product content into scroll-stopping storytelling.
• Retail Impact Design
  Refreshed shelf talkers, end caps, and display kits — combining creative visuals with QR codes linking to exclusive content drops.

“From hype to high-volume — STILLHOUSE became a creative icon, not just a bottle on the shelf.”

• +185% lift in online engagement during artist capsule campaigns
• +3.5× increase in sell-through for limited edition drops
• 10+ artist collabs across design, music, and performance
• STILLHOUSE featured at 20+ cultural events nationwide
• New visual toolkit adopted across 1,000+ retail locations

• Authenticity needs architecture.
  Creative chaos only works if it’s backed by systems, standards, and story.
• Artists aren’t “influencers.”
  They’re brand builders. When given room, they co-create experiences that last.
• Consistency = power.
  Once the visual and tonal system was locked in, every execution hit harder — from social to shelf.

STILLHOUSE wasn’t just a design job — it was a culture shift. By grounding wild creative energy in structure, story, and smart execution, we helped the brand punch way above its category weight — earning shelf space, screen time, and real cultural respect.